A really smart guy (cough-ME-cough) recently predicted that Twitter would be a “carnival of brands” trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing’s biggest stage of the year.
While I’m patting myself on the back for what was an obvious prediction to make — seriously, did anyone expect it not to be?? — new data from social media agency Mass Relevance shows that it turned out exactly as expected.
Mass Relevance kept an eye on Interbrand’s Top 100 brands list and compared their Twitter activity this past Sunday with the 2013 Super Bowl.
The result? Last year, eight of the top 100 brands tried real-time marketing and this year that numbered ballooned to 29 top brands — an increase of 362 percent.